Want to Work as an SEO Freelancer?
I get a lot of requests from friends and colleagues saying they wanted to work online. Unfortunately, most of the jobs offered online are virtual assistant work, programmer, designer, content writer and SEO Link Builder and it’s either they don’t have the skill or just don’t have any knowledge of it.
I have worked as a virtual assistant and SEO freelancer/Link Builder for 3 years already and I have gathered ideas through experience. I am putting up this tutorial to help people who wanted to work online and I’ll try to make this as easy as possible.
This is going to be a very lengthy post!
SEO Freelancing the Newbie Way
So, you’ve decided to learn about SEO and Link Building. Let us start with your desire to learn. Probably my post is just one of the numerous posts you have bookmarked and tracked and what not for an SEO tutorial hoping that something, somehow you’d understand everything. There is no better way to gain knowledge than to work on an SEO project yourself. But heck, how can you land a job if you don’t know everything, right? Well, I say, you’re wrong. You just have to have more knowledge than your prospective employers.
How to have that edge over your would-be employers? It’s actually very easy. Start learning from scratch and work your way up. Most of the time, they are very helpful as long as you don’t come to them empty-handed or come running everytime you’re stuck with a problem.
THE ULTIMATE COPY-PASTE JOB
What? Are you kidding me? Nope, I’m not. I found myself doing copy-paste work for at least 75% of the time and it really is boring. But hey, better than nothing right?
I assume that having heard this is more of a copy-paste job probably raised your spirits a little higher. I intend to do so. SEO is a very complicated job and one of the nastiest out there. Why? Mainly because there is no formula to guarantee success in rankings.
I hope that you have read my blog post about Google and Rankings. If not, please read it, then come back to this post ^_^
Learn the basics of SEO and Link Building. Search Engine Optimization’s goal is to have a website that search engines love. Meaning it is indexed in several search engines and is displayed in SERP’s. Link Building is the backbone of SEO. It is a process of creating links to boost your authority on the search engine rankings.
There are two forms of Search engine Optimization:
- On Page SEO – this is where you optimize the website itself to contain proper titles, attributes and meta tags. This makes the crawlers index your website better and searchability is higher as well.
- Off Page SEO – this is backlinking wherein you divert most of your efforts into building several types of backlinks
I classify SEO work in three ways: white, gray and black. Why the colors? White hat SEO are tactics of building links. White hat link building is manual labor and a minimal software is used to conduct the process. Gray SEO is in between both and may use softwares to build links in moderation. Black hat SEO is the type of building links that blasts thousands of backlinks per site per day using automated software and other shady tactics.
Learn how to build anchor texts using HTML and how to do on Page SEO. I won’t dwelve too much on this but here is a very good reference on that subject:
The blog post also have similar tutorials so read more about SEO and Link Building here:
There you have it. End of Day 1 and I bet you’re head is reeling with information overload symptoms. Sleep on it and we still have Day 2 ahead.
I just sent you off to somebody’s blog post right? Well, they are more of an authority on SEO and I also learned a lot from them. As I have mentioned this tutorial is basically what I have done myself!
You have read about keyword research and link building tactics. SEO is very broad and I want to share this tip.
Focus on one area of search engine optimization.
For example, you may want to focus on keyword research and you can do so. Read more about keywords and how to do proper keyword research. Or, you can focus more about link building and how to build links.
Go over the tutorials again and analyze what interests you the most and what you think you can do. After that, read tutorials on it. If you don’t know something about anything, Google it.
Lots of tutorials eh? Study more and take your time digesting it.
Experience is the best teacher. So for the last day, I want to share with you something that got me where I was right now. I have learned a lot in two days and there is only one way that I can think of testing my knowledge in SEO.
I built my own blog and did SEO work on it!
Since I do not have any means of doing actual SEO work on a website, I published my own blog on wordpress and blogger. I published keyword rich original content, did on page seo and built backlinks to it. I kept working on my blog for 2 weeks and I saw my efforts finally paid off. I built backlinks manually, looked for semi automated softwares to help me with my work and a lot of stuff.
The bonus thing, is that when I applied for work, I already had something to show my employers that I know SEO (although very basic) on a beginner’s level. I continued to devour tutorials and this time, I had tools and a real website at my disposal. I consulted my ideas to my employer and implemented them myself.